Video Nerd 101

Home
Categories

September 15.2026

2 Minutes Read

How QVC Empowers Brands in the Evolving Influencer Marketing Landscape

Stylish woman demonstrates confidence in QVC influencer marketing strategies.

The Evolution of Influencer Marketing in Home Shopping

As digital landscapes continue to evolve, QVC remains a significant player in the influencer marketing arena. Initially focused on large-scale broadcasts, QVC has adapted to the modern paradigm where creators, akin to the brand’s traditional hosts, drive audience engagement through social media. Over the years, QVC has experienced fluctuations in creator participation; however, their growth trajectory from 2020, with only 4.1k creators, to a projected 7.9k in 2025 showcases a brand learning to optimize its influencer marketing strategies.

Data-Driven Growth: The Power of EMV

Earned Media Value (EMV) is a key metric for measuring campaign success and understanding the reach of influencer content. QVC's EMV saw an astounding increase from $61.4 million in 2020 to $190.6 million by 2025. This 3.1x growth indicates that QVC is not just surviving but thriving, as it empowers brands to adjust their approaches in the creator economy.

Challenges of Engagement in a Competitive Landscape

Despite the overall success in post counts and EMV, QVC faces a challenge in audience engagement. From 20.1 million engagements in 2020, numbers dropped to 18.7 million in 2025. This decline prompts discussions about the importance of authentic content and the balance between promotional messaging and personal storytelling in influencer marketing today.

Future Predictions: Navigating New Trends

Looking ahead, QVC can leverage its substantial market presence to capitalize on emerging industry trends. As influencer marketing continues to shift, brands will increasingly seek data-driven analysis to refine their strategies. By staying attuned to the creator economy's dynamics, QVC can potentially enhance its engagement levels and solidify its legacy as a leader in home shopping.

Final Thoughts: The Value of Adaptive Strategies

In a rapidly changing landscape, it's imperative for brands to be agile and responsive to both creator and audience needs. QVC's journey illustrates the power of adaptability in influencer marketing, emphasizing the need for brands to harness innovative strategies to connect meaningfully with consumers.

Distribution & Analytics

Write A Comment

Please complete the captcha to submit your comment.

Related Posts All Posts

09.29.2026

Discover How FC Barcelona Empowers Brands in the Creator Economy

Update FC Barcelona: A Social Media Powerhouse Soccer fans around the globe have witnessed the rise of FC Barcelona not just as a sports team but as a major social brand. Emerging from humble beginnings in 1899, this emblematic club is now a behemoth in both football and social media realms. The question arises: how does a traditional sports team transform into a digital icon? Explosive Growth in Creator Engagement From 2022 to 2025, FC Barcelona's creator count exploded from 9,000 to an impressive 30,700, a staggering 3.4-fold increase. Sounds surprising? With creator engagement driving powerful narratives, this growth indicates heightened interest among fans and potential influencers alike. FC Barcelona isn't just about the game; it’s become a platform where voices can be heard, conversations sparked, and communities built. Media Value and Engagement Metrics FC Barcelona's media performance mirrors its significant presence in stadiums. Remarkably, the Earned Media Value (EMV) skyrocketed from $907.8 million in 2022 to an astonishing $5.1 billion in 2025, a 5.6 times leap. This growth correlates effectively with the club's increased impressions, which surged from 13 billion to 76.6 billion in the same time frame. What does this mean for influencers? Well, it's an indication that brands aiming to optimize their influencer marketing strategies should look to harness the type of engagement that FC Barcelona commands. Critical Insights for the Creator Economy Why does knowing about FC Barcelona’s branding success matter to influencers? Understanding how brands like FC Barcelona empower creators can help marketers align their strategies with the rapidly evolving creator economy. The current industry trends reveal that consumers are increasingly gravitating towards authentic connections over old-school advertising—something FC Barcelona exemplifies beautifully. For creators, leveraging these insights can optimize audience engagement and be a game-changer in measuring campaign success. Concluding Thoughts: Embedding Authentic Engagement into Strategy In a world driven by digital interactions, the blueprint laid out by FC Barcelona offers a lesson on the power of social media. As influencers, understanding and utilizing these insights can make a pivotal difference. Embrace the strategies that have contributed to this iconic brand’s rise and watch as your audience engagement deepens. Challenge yourself to analyze how your brand might resonate on social platforms! Together, we can navigate the shifting landscapes of the digital world.

09.22.2026

Unlocking Insights from Flipkart's Explosive Social Media Growth

Update Understanding Flipkart’s Social Media Success In the dynamic landscape of the creator economy, Flipkart has emerged as a leading player, showcasing remarkable growth in both its creator community and social media engagement. Founded in 2007 by former Amazon employees, Flipkart has transformed from a humble bookselling venture in Bangalore into a retail giant. This evolution is punctuated by significant milestones, particularly between 2020 and 2025, where the company saw an astounding increase in creator count from 637 to 12.8k, which is a staggering 20.1 times growth. The Power of Content Creation Flipkart's strategy doesn't just hinge on that creator count; the number of posts surged dramatically from 3.5k in 2020 to 101.8k in 2025, illustrating a 29.4x increase. This content explosion correlates directly with their Earned Media Value (EMV), which reflects how effectively brand content resonates with audiences. It jumped from $22.9M to $590.5M, indicating an enormous 25.7 times growth. These metrics are indicative of how influencer marketing can significantly empower brands to optimize their outreach. Engagement Beyond Impressions Despite these impressive figures, the growth in engagements—rising from 12.7M to 171.1M—paints a nuanced picture. Engagement metrics typically lag behind impressions, raising questions about audience interaction levels. This highlights a critical aspect of influencer marketing: while sheer volume attracts attention, fostering genuine audience engagement proves to be a more complex challenge. Trends Driving Social Media Growth Analyzing Flipkart's social media performance opens a window into current trends within the industry. Notably, content tailored to specific user interests and collaborative promotions with creators have been transformative for brand visibility. Brands looking to enhance their social media strategies should consider these tools to measure campaign success effectively. Data-driven analyses of platforms show that varied content types resonate differently across demographics, thus optimizing influencer marketing strategies to better reach target audiences. Conclusion As we look towards the future of Flipkart, the anticipated growth in 2026 will build upon these trends. For influencers, understanding this framework is crucial in framing their strategies and enhancing their own impact within the creator economy. For more insights and updates on maximizing your influence in the digital realm, subscribe to industry newsletters or follow key thought leaders in the space. Embrace the shift towards data-driven approaches for measurable success.

09.17.2026

Why the Creator Economy Empowers Consumers Over Brands Now

Update The Shift Towards Creator-Driven Marketing In recent years, there's been a significant shift in the landscape of marketing, where the consumer, rather than the brand, is making the decisive choice in how they engage with products. This shift is especially evident in the beauty industry, where brands like KIKO Milano are embracing influencer partnerships to connect with their audience authentically. Katie O'Reilly, KIKO Milano's marketer, emphasizes that brands must adapt by empowering not just the creators but their consumers as well. Empowering Consumers in the Creator Economy Today's consumers thrive on connection, looking to creators who resonate with their values and lifestyles. Rather than relying solely on traditional advertising, KIKO Milano's approach includes tapping into this creator economy, where authentic storytelling often garners far greater engagement than conventional marketing techniques. O'Reilly highlights that when brands support creators genuinely, they foster trust and engagement. Optimizing Influencer Marketing Strategies The importance of data-driven analysis in optimizing influencer marketing strategies cannot be understated. By measuring campaign success through various metrics, brands can determine what authentically resonates with their audience. O'Reilly points out that KIKO Milano continuously adapts its strategies based on campaign performance data, allowing them to stay ahead in an evolving marketplace. Taking Action in the Creator Landscape The trend of choosing creators is not just a fleeting moment; it's a defining aspect of modern marketing strategies. As influencers become integral to the customer journey, brands must prioritize partnerships that lead to genuine audience engagement. By understanding this shift, brands can ensure they remain relevant in the fast-paced digital landscape. As influencers continue to rise, now is the time for brands to reassess their marketing approaches. By engaging with creators and truly empowering their audiences, brands like KIKO Milano are setting a precedent in the industry that others would do well to follow.

Video Nerd 101

ABOUT US

We provide captivating HOW TO Videos for the Influencer world using the software product CapCut. Any influencer can produce incredible, engaging videos through short videos in a very quick time frame. LET'S DIG IN. Please visit our YouTube Channel for Great Video editing Instruction: HERE

{"company":"Genesis Marketing Media LLC","address":"138 Riverdale Circle","city":"Stephenson","state":"VA","zip":"22656","email":"genesismarketingmedia@gmail.com","tos":"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","privacy":"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"}